Did you know, that an advertisement can appear on a POS terminal’s display? If you’re looking for a communication platform to introduce your customers to the current bargains of your business: advertise directly in the point of sale zone directly on the POS terminal.
What is a POS terminal good for?
A POS terminal is an indispensable part of card payments. But why would we be satisfied that our POS terminal can only accept payments? A POS terminal is always placed in the store’s center, that’s why it plays a big part in reaching the customer’s satisfaction. A fast POS terminal can boost the positive feeling after a successful payment, while the modern appearance helps to associate the store with the role of a trendy market leader.
A proper POS terminal always fits the appearance and activity of the business, helps the shopping flow, and gives a positive experience to the customers.
The benefits of an advertising surface
The most successful advertisements are placed at the entrance and in the point of sale zone. If a business has the possibility of displaying its advertisement in the POS terminal, it can save valuable space in the point of sale zone. While the customer waits there, or while the vendor scanning the barcode, in the meantime the business’s bargains and discounts would appear on the POS terminal screen.
Because a POS terminal is needed for the card payments, this way the advertising surface ensuring better usage of the spare space.
Before the payment, the customers are always focused since they have to pay attention to the PIN code and the amount of the purchase. In this focused state, our brain is always more receptive to advertisements because it has to analyze and process the details around itself. This impact can be escalated by a large display.
The flyer’s efficiency is very low, most of the people just throw them away without looking. By contrast, the advertisement appearing on the POS terminal screen is more likely attention-grabbing and this advertising form is also paperless and environmentally friendly. If the terminal has a touch screen the customer can react to the appearing ads easily and quickly.
The 4PRO with a large display
The 4PRO’s clear-out form is attracting the eye. Its large advertising display provides a great advertisement surface. Its modern look highlighting the exclusivity of every kind of advertisement. We equipped this device with a touchscreen which is improving its modernity and functionality. Get to know more about our large screen 4PRO terminal.
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